Deep roots

Our Beginnings

Our Beginnings


Planting The Seed

Rosemary Gladstar began a small herbal business to provide supplies for her students at the California School of Herbal Studies. When she moved to Vermont, the company was split into a retail herb shop and a mail order company. The mail order portion was passed on to Rose Madrone, and Mountain Rose Herbs (MRH) was born.


Passing The Rose

Rose enlisted the help of her friend Julie Bailey, a teaching herbalist, wilderness guide, and avid gardener. In 1991, Julie bought the small herbal business and ran MRH out of her California home. She developed and formulated a line of natural products, including teas, face creams, and aroma sprays and oils.


Julie’s Budding Vision

Witnessing the increasing popularity of herbs and the irresponsible harvesting of wild plants, MRH adopted rigorous guidelines for ethical wild harvesting. Julie was passionate about creating an ethical herbal business with friendly service and high-quality goods.


First Bloom

Still home-based, MRH moved to North San Juan, California. The business quickly grew, and the company soon became nationally known by herbalists and natural health stores as the go-to source for high-quality herbs.


Growing Organically

Shawn Donnille, a dedicated environmental activist and MRH warehouse worker, was promoted to management. He revolutionized the business, including the creation of its first website. Shawn also instituted a strictly organic policy for all products and obtained organic certification for the company.

Julie and Shawn became co-owners of MRH, and in 2001 they moved the company to rural Oregon to be closer to its farm operations, wild harvesters, and processors. This move allowed MRH to create a full-time laboratory and quality control department, and its staff expanded to double digits for the first time.


Working Green

Shawn created the Zero Waste Program in 2007 to reduce, recycle, reuse, and compost all waste materials at the company. In 2009, MRH started the Mountain Rose River Project to help restore local riparian ecosystems and its Alternative Commute Program.


New Growth

The company relocated to its current (and much larger) Eugene facility, which meets LEED green building standards. MRH also became fair trade certified by IMO’s Fair for Life Program. The first line of herbal extracts debuted, featuring over 100 tinctures made with certified organic alcohol and organically grown or ethically wild-harvested plant material.


Deepening Roots

As a thank you to the herbal community, we produced and hosted the Rootstalk Festival, which fused herbal education, homesteading skills, and wilderness conservation with live music and storytelling. Drawing 700 teachers and attendees from around the world, the festival raised money to support Cascadia Wildland’s legal battle to save Oregon’s wolves.

– Onward
Gathering Community

  • : MRH unveiled new, sustainable packaging for its certified organic tea line – featuring compostable plant cellulose bags with 100% post-consumer waste recycled newspaper boxes.
  • : MRH created the Free Herbalism Project, an ongoing series of free community events featuring visiting herbalists.
  • : MRH became the first business in Eugene to become Salmon-Safe Certified.
  • : MRH installed 100 photovoltaic solar panels and an electric vehicle charging station to provide renewable energy for our main facility and its employees.
  • : MRH became the first company in Oregon to achieve a Zero Waste certification from the U.S. Zero Waste Business Council.
  • : Grand opening of the company’s first brick-and-mortar store, Mountain Rose Herbs Mercantile.