Deep roots

Our Beginnings

Our Beginnings

1987
Planting The Seed

Rosemary Gladstar began a small herbal business to provide class supplies for her students at the California School of Herbal Studies. When she moved to Vermont, the company was split into a retail herb shop and a small mail order company. The mail order portion of the company was passed on to Rose Madrone and Mountain Rose Herbs was born.

1991
Passing The Rose

Rose enlisted the help of her friend Julie Bailey, a teaching herbalist, wilderness guide, and avid gardener. In 1991, Julie bought the small herbal business and ran Mountain Rose Herbs out of her southern Humboldt home. She developed and formulated a line of all natural products including teas, face creams, aroma sprays, and aroma oils.

1991-1997
Julie’s Budding Vision

Witnessing the increasing popularity of herbs and the irresponsible harvesting of wild plants, Mountain Rose Herbs adopted rigorous guidelines for ethical wild harvesting to further protect threatened stands of wild plants. Julie was passionate about creating an ethical herbal business with friendly service and high quality goods.

1998
First Bloom

Mountain Rose Herbs moved to North San Juan, CA. While still home based, the business quickly took over every room in the house, several outbuildings, and a large garage. The company soon became known as the go-to source for high quality herbs by herbalists, students, and natural health stores around the country.

1999
Growing Organically

Shawn Donnille, a dedicated environmental activist, was promoted to management in 1999 bringing revolutionary change to Mountain Rose, including the creation of our first website. He also instituted a “strictly organic” policy for all products and acquired organic certification for the company. He pledged to maintain absolute environmental sustainability.

2001-2005
A Partnership Blossoms

Shawn and Julie became co-owners of Mountain Rose Herbs, and in 2001 they moved the company to beautiful rural Oregon to be closer to their farm operations, wild harvesters, and processors. The move allowed the company to create a fulltime laboratory and quality control department.

2005-2009
Working Green

Shawn created the Zero Waste Program in 2007 to reduce, recycle, reuse, and compost all waste materials at the company. This program reduced total waste from 3,300 gallons per month to just 75 gallons! In 2009, Mountain Rose Herbs started the Employee Carpool and Bike to Work Program, as well as the Mountain Rose River Project to help restore riparian ecosystems.

2010
New Growth

The company relocated to a larger facility in Eugene, OR that meets LEED standards, creating new jobs for the community. We also became Fair Trade certified by IMO’s Fair for Life Program.

Our first line of herbal extracts debuted, featuring over 100 tinctures made with certified organic alcohol and organically grown or ethically wild-harvested plant material.

2011
Deepening Roots

As a “thank you” to the herbal community, we produced and hosted the Rootstalk Festival which merged herbal education, homesteading skills, and wilderness conservation with live music and storytelling. Drawing 700 teachers and attendees from around the world, the festival raised money to support Cascadia Wildland’s legal battle to save Oregon’s wolves.

2012 – Onward
Gathering Community

Mountain Rose Herbs revealed the only certified organic tea line on the market packaged with 100% post-consumer waste materials including recycled newspaper and compostable plant cellulose.

In 2013, Mountain Rose Herbs created the Free Herbalism Project as an ongoing series of free community events featuring visiting herbalists. Each event is a fundraiser for herbal education, free clinics, or an environmental non-profit organization.

In 2014, Mountain Rose Herbs became the first business in Eugene to become Salmon-Safe Certified!